Opening of a new distribution channel and promotion of ADER products office and hotel furniture Piotr Pietryk on foreign markets
ADER OFFICE AND HOTEL FURNITURE Piotr Pietryka is implementing a project titled ” Opening a new distribution channel and
promotion of ADER products office and hotel furniture Piotr Pietryk on foreign markets?,
co-financed under the Regional Operational Programme of the Lower Silesian Voivodeship 2014 2020, Axis
priority: 1. Enterprise and Innovation, Action: 1.4 internationalisation of enterprises, sub-action: 1.4.1
Internationalisation of enterprises-horizontal competition, diagram 1.4.1.B. A. b. International
expansion of SMEs by implementing new business models and increasing expansion into external markets.
The subject of the project is the opening of a new distribution channel and promotion of ADER products office furniture
And hotel Piotr Pietryka in foreign markets. New channel is selling online through the store
web. With this tool, the company will sell traditional office furniture and
hotel furniture, as well as new products, i.e. cardboard furniture, on foreign markets. It will mainly be Markets
German, Norwegian and Swedish. The project also includes the promotion of the company’s products on the Internet.
The main objective of the project is to increase the level of foreign trade. ADER OFFICE FURNITURE AND
References
Specific objectives:
– implementation of new management methods leading to organisational and process changes
in business. i.e. opening a new distribution channel (online store) allowing entry
for overseas markets,
– introduction to the company’s offer of niche cardboard furniture products aimed mainly at customers
External links,
– carrying out promotional and marketing activities aimed at foreign customers.
Total value of the project: PLN 192 618.00
Value of eligible expenditure: PLN 156 600.00
Grant amount: 133 110,00 PLN
Project implementation period: 01.10.2017 ? 30.09.2018
Project co-financed by the European Regional Development Fund
Project co-financed by the European Regional Development Fund under the Regional Operational Programme of the Lower Silesian Voivodeship 2014 ? 2020
Published 07.12.2017.
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Published 19.07.2018.
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